I’m excited about the future of franchising and Franchise Foundry’s role towards continued franchise growth in our great nation and abroad. At a time when the franchise model is being questioned and in some cases, attacked, I’m certain we will help make a difference with our laser-focus towards building sustainable brands on the foundation of strong interdependent franchise relationships. Ultimately, it’s this focus that drives our philosophy and goal of bottom-up profitability and growth. To me, it’s the cornerstone of franchise success!
Culture is a work in progress! It must be fluid. It must fill in the cracks and gaps, and reach it’s own level. It must be understood by all. It must be allowed to grow. But, it must be managed. The key is whether you do so reactively or proactively!
Working with entrepreneurs exploring franchising as a business expansion strategy, I’m often asked the question, “How does a new franchise company sell franchises without brand recognition?” Here are my thoughts… Initially, the founder is the […]
As the world rapidly moves towards “everything digital” it is vitally important, and absolutely essential we stay on top of technology. This cannot be stressed enough! It is reality and is paramount to any type of business success. The key is not to look at this from a negative perspective. Instead, embrace it for what it is, and for what it can do to help grow your business. Technology is not the enemy. It truly is your friend and one that can help you in more ways than you could ever imagine.
This article was originally posted on August 13, 2009 as Franchise Candidates: A Changing Mindset. Well, I guess we can revise the title slightly to reflect candidates’ current views – A Changed Mindset. Nevertheless, the […]