Franchise Foundry CEO, Paul Segreto has been nominated for the 2014 Small Business Influencer Awards in the category of Leaders. The Awards are designed to recognize the unsung heroes of small businesses – those who support and encourage entrepreneurs and small business owners, and help them achieve success and stay successful.
I’m excited about the future of franchising and Franchise Foundry’s role towards continued franchise growth in our great nation and abroad. At a time when the franchise model is being questioned and in some cases, attacked, I’m certain we will help make a difference with our laser-focus towards building sustainable brands on the foundation of strong interdependent franchise relationships. Ultimately, it’s this focus that drives our philosophy and goal of bottom-up profitability and growth. To me, it’s the cornerstone of franchise success!
Culture is a work in progress! It must be fluid. It must fill in the cracks and gaps, and reach it’s own level. It must be understood by all. It must be allowed to grow. But, it must be managed. The key is whether you do so reactively or proactively!
It’s all about controlled growth and the founder exhibiting tremendous restraint in expanding too fast and in areas far away from his core group and subsequent hubs to be able to provide ample support, create ad cooperatives and build the brand geographically. Chances of franchise success are far greater at all levels of the franchise organization within the parameters of a controlled plan of development.
As the world rapidly moves towards “everything digital” it is vitally important, and absolutely essential we stay on top of technology. This cannot be stressed enough! It is reality and is paramount to any type of business success. The key is not to look at this from a negative perspective. Instead, embrace it for what it is, and for what it can do to help grow your business. Technology is not the enemy. It truly is your friend and one that can help you in more ways than you could ever imagine.