The relationship between franchisors and franchisees has traditionally been a hierarchical one with franchisors firmly planted at the top. But as in life, nothing stays the same forever. Over the past few years, there has been a dramatic shift in the balance of power. In particular, the summer of 2014 saw two major judgments that underscored the changing times. While these two rulings address different parts of franchise operation, they both serve as actions seeking to level the balance of power between the franchisor and the franchisee.
Culture and franchise relationships have been hot topics in various franchise discussion groups. So, it’s fitting that I share a couple of interviews from Franchise Today that focused on these hot topics that are often synonymous with each other.
In a franchise relationship it takes the franchisor to take the bull by the horns and lead the charge. It takes full commitment to open, honest, transparent communications. Even through difficult scenarios. After all, franchisees have made a significant investment and they do need to understand the good, bad and ugly. The precarious issue is, how much is too much? do franchisees need to know everything? Getting back to square one, a benchmark of sorts is critical as emotions running high will dictate more rather than less.
Franchise Foundry and Franchiseek International expand Strategic Partnership to build upon Franchiseek’s success across International markets here in the United States while also providing Franchise Foundry opportunities to work with International brands seeking to expand US markets.
There’s so much discourse today about the franchise relationship and it really doesn’t need to be the case if we truly focus on relationship basics, and that starts with appreciation. So, why not jumpstart an improvement in your brand’s culture by starting with, “Thank you”?