Monthly Archives: April 2009

The Top CMOs And Social Media Marketing On Twitter

What a great way to learn about social media marketing than by following the best of the best. The top Chief Marketing Officers on Twitter today, are listed below. 5,000+ Followers: #1: Barry Judge Chief Marketing Officer at Best Buy … Continue reading

Posted in Social Media/Digital Marketing | Tagged , , , , , | 2 Comments

Customer Service and the Ripple Effect in a Franchise Organization

Here’s a story that was told to me a couple of months ago. I posted it on one of my other blogs, 21st Century Franchise Coach, but recently thought about how such an experience ultimately affects the franchise brand. So, … Continue reading

Posted in Franchising, Public Relations, Small Business | Tagged , , , | 5 Comments

Startups: Do We Really Need Them?

I recently responded to a group discussion on LinkedIn where an MBA student asked the question, “Do we need startups?” This student went on to add, ” I just read Digital Darwinism by Evan Schwartz and it led me to … Continue reading

Posted in Franchising, Small Business | Tagged , , | 4 Comments

Social Networking and Business Growth: A Winning Combination

Social Networking is the perfect answer to growing your business, economic downturn or not. Over time, personal interaction within a social networking environment creates trust. In turn, it develops relationships, shares information, provides two-way communications, and provides points of reference … Continue reading

Posted in Lead Generation, Social Media/Digital Marketing | Tagged , , , , , , , , | 6 Comments

95% Will Maintain or Increase Social Media Spending

The following article about Social Media spending was originally posted on the Forrester Research website. We’re sharing this article because we feel it’s an excellent follow up to our last article about social media marketing. All trends are pointing towards … Continue reading

Posted in Lead Generation, Social Media/Digital Marketing | Tagged , , , | 2 Comments