Social Media Marketing Predictions for 2012

Well, it’s that time of year when it seems like everyone is making some type of prediction or another for the upcoming year… and in the world of social media not only is it no different, it’s actually over the top as we preview list after list. The following was posted today on Social Media B2B, an excellent resource for social media information. Upon reviewing the predictions please feel free to share some of your own.

12 B2B Marketing Predictions for 2012 from B2B Digital Marketing blog

Top 3 Predictions for B2B Marketing in 2012 from Marketri blog

10 Predictions for B2B Marketing in 2012 Part 1 and Part 2 from Bliss PR

2012  B2B Marketing Predictions – Will Marketers Leave Sales Behind? from B2B Marketing Insider Blog

8 Tricky B2B Marketing Predictions for 2012 from B2B Appointment Setting Blog

Social Business Predictions for 2012 from the Dachis Group

No Predictions, Just Action from B2B Voices

Top 5 Inbound Marketing Trends for 2012 from Kuno Creative

12 Marketing Predictions for 2012 from MarketingProfs

18 Insightful 2012 Marketing Predictions From the Experts  from Hubspot

Five key marketing trends for 2012: Are you being served?  from eConsultancy

2012 Social Marketing & New Media Predictions from Brian Solis

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About Paul Segreto

Paul Segreto, CEO at Franchise Foundry brings unique perspective, entrepreneurial spirit and extensive industry experience to franchise management, marketing and development. For over thirty years he has exclusively served the franchise industry as consultant and coach, senior-level corporate executive, advocate, multi-unit franchisee and area developer. Dedicated to franchise success at all levels, Paul has consulted with founders and franchise executives of start-up & emerging franchise concepts, franchisees experiencing difficult challenges in their daily operations, and with small business owners discovering franchising as a business expansion strategy or income diversification plan. Understanding the franchise sales process from lead generation through franchise award, and the importance of forming an interdependent relationship between franchisee and franchisor, Paul has successfully developed and executed marketing and development strategies for franchisors across a variety of franchise segments. As franchise candidates and consumers have become more sophisticated and technologically advanced, Paul has embraced social technology and social media marketing, and has identified both as essential to future franchise growth at all levels. He has developed, “Get Off Your Ass Marketing!” and other successful revenue and profit generating programs for franchise organizations in the United States and abroad. Paul is a proud member of several franchise associations including the International Franchise Association, serving on its Franchise Relations, Marketing & Technology and Membership committees. He is the founder and host of the popular internet radio show, Franchise Today, has co-founded FranSummit, a virtual training platform, to provide effective eLearning solutions for the franchise community, and founded Personal Branding for Franchise Professionals to assist all who work within franchising to develop personal branding strategies to align individual experience and expertise with brand and business development. As a recognized franchise and social media expert, Paul frequently serves as a guest speaker / topic leader for webinars, focus groups, strategy and sales planning meetings, training sessions and industry panels. He is frequently called upon to utilize his expertise in the development of articles for industry blogs and publications, and training programs for companies and organizations within the industry.
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