When social media became more and more popular, many franchisors wanted to use social media to attract franchise candidates. Many thought, incorrectly that social media was a form of advertising. That is until a different light is shed on social media within the franchise sales process.
The biggest challenge franchises face with new media is a lack of understanding that like anything else, requires planning.
As today’s consumer and franchise candidates are more sophisticated, educated and technologically advanced than ever before, many franchise organizations are focusing on digital marketing as a way to attract these targets.
On the surface, it doesn’t appear to be too difficult to determine whether or not one is a franchise seller. Yet, I hear time and time again the same rationalization and justification as to why […]
The following is from the Localization and Social Media section of the recently released Retail Franchise Industry Report 2012 as shared by Franchise Direct. We’re excited to see franchisEssentials President & CEO, Paul Segreto, quoted […]