Marketing in a Recession

Increase or decrease marketing efforts? Check out the previously printed statement that was recently forwarded to me in a discussion about marketing efforts during a recession.

“Research shows it’s not a good idea to eliminate marketing efforts during a down economy just to save money on your bottom line. Did you know that McGraw-Hill Research found that companies that maintained or increased their marketing efforts throughout the 1981-82 recession saw an average sales growth of 275% over the next five years? But those who cut their marketing saw a paltry 19% sales growth over the same time period.”

About Paul Segreto

Entrepreneur, Franchising & Small Business Professional, Top 100 Global Franchise Influencer by SEO Samba 2018, Top 100 Champion Small Business Influencer Awards 2014 & 2015, Popular Blogger & Podcaster
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2 Responses to Marketing in a Recession

  1. Harold says:

    Good info and so true.

  2. paulsegreto says:

    Great article in FranchiseUpdate “Selling in Tough Times” at

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