Women, Social Media and Franchising: A Winning Combination?

Women, more than their male counterparts, have embraced social media as an integral part of their typical day. From getting their news online to communicating with family and friends on social networking sites to blogging about their personal and business experiences, women are spending more time than ever before on the internet.

women get it rightAs more and more women explore franchising as a career alternative, choosing to control their own destiny, franchisors must market directly to this rapidly-growing group of opportunity seekers. Joining the force of today’s more sophisticated, educated and technologically advanced transitioning corporate executives, women will use social media to explore and investigate franchise opportunities. Tending to be more diligent and thorough than men in general, women relish relationship building and sharing of information making social media marketing perfect to attract female franchise candidates.

The article below details the continued usage of social media by the female population. Franchisors should pay close attention to the various stats provided by the author and make social media marketing a key component of their franchise marketing and development strategy.

42 Million U.S. Women Use Social Media: Blogs Most Influential
By Anita Campbell on Small Biz Trends May 10, 2009

Is the jury still out in your mind as to whether social media matters in business? If so, a recent survey might make you change your mind. In fact, it may cause you to re-think your entire marketing outreach, especially if you market to women.

The study found that 42 million women in the United States (roughly 53% of the 79 million adult women in the United States who use the Internet) participate in social media at least weekly. As they spend more time with social media, women are spending correspondingly less time with traditional media: 39% less on newspapers, 36% less time reading magazines, and 30% less time watching TV.

That’s according to a recent social media survey by BlogHer, the women’s blog network, along with iVillage and Compass Partners.

Read the entire article here

About Paul Segreto

Entrepreneur, Franchising & Small Business Professional, Top 100 Champion Small Business Influencer Awards 2014 & 2015, Popular Blogger & Podcaster
This entry was posted in Franchise Development, Franchise Marketing, Franchise Sales, Franchising, Social Media/Digital Marketing and tagged , , , , , . Bookmark the permalink.

3 Responses to Women, Social Media and Franchising: A Winning Combination?

  1. Pingback: Franchise Blog - Your Guide to Franchising: Women and franchising: the social media link

  2. Donald says:

    Those are really telling statistics, Paul. Mastery of social media is now essential for entrepreneurs looking to penetrate new markets. I had no idea that so many women utilized Twitter though.

    • Paul Segreto says:

      Yes, it is amazing so many women utilize Twitter and I believe the numbers, acrosss all social media, will continue to rise dramatically over the next year.

      Thanks for sharing your thoughts. It’s most appreciated.

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