Social Media Enhances Email Marketing

In 2009, e-mail marketers started to get social, but 2010 will be the year social media makes e-mail marketing more powerful, according to eMarketer.

Social media is a partner, not a threat, to e-mail marketing because it provides new avenues for sharing and engaging customers and prospects.

Even though people are spending more time using social media, they are not abandoning e-mail. The two channels can help each other, offering the opportunity for marketers to create deeper connections.

Source: Adweek


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About Paul Segreto

Entrepreneur, Franchising & Small Business Professional, Top 100 Champion Small Business Influencer Awards 2014 & 2015, Popular Blogger & Podcaster
This entry was posted in Franchising, Social Media/Digital Marketing and tagged , , , , . Bookmark the permalink.

One Response to Social Media Enhances Email Marketing

  1. Paul, I agree with the general sentiments.

    E-mail lists should be an important part of the franchisees local marketing effort, and franchisee association can do a lot to coordinate these activities.

    The IAFD upcoming convention, May 10th – May 12th, is exploring all these possibilities.

    You could look it up: http://www.franchise-info.ca/convention_news/2010-convention-agenda.html

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