Working with many franchisor clients in developing lead generation strategies, I’ve run into a situation time after time that really has me perplexed. The situation has to do with a particular franchise organization using a franchise brand name, not their own, to direct franchise candidates to their site.
Often, the appearance of the site appears legitimate, complete with Google Ads and a great deal of reference to franchising. In fact, there’s often a quote from the unsuspecting franchise brand’s site included on the directing site. So, what appears to be a legitimate person as author to the site leads candidates to believe the author is also the author of the unsuspecting brand’s quote.
Confusing, right? Wait, it gets better…
The reply forms on the page give the perception the candidate is providing information to the brand they searched, and as listed across the top of the page, only to have the completed form directed to the franchisor that developed the directing site.
Take a close look at the actual link provided below to see for yourself. Then, check for a similar page online that includes your brand name because I have found hundreds of similar situations with the same franchisor behind this practice.