Strengthen Franchise Relationships by Starting with “Thank You”

imageTo celebrate Labor Day I posted on the International Franchise Association’s FranSocial site the lyrics to the Alabama hit song, “Forty Hour Week” as my way of expressing gratitude for the many, many workers that make our great country run each and every day. We take so much for granted when things run smoothly, almost seamlessly. And then, it hit me as I reread the last verse of the song…

There are people in this country who work hard every day
Not for fame or fortune do they strive
But the fruits of their labor are worth more than their pay
And it’s time a few of them were recognized.

Wow, how could I miss something that should be standing out front and center? Is it obvious? Do you see it yet?

Okay, let me make it easier to spot. In the verse above, change “people” to “franchisees” – Ah, there it is!

There’s so much discourse today about the franchise relationship and it really doesn’t need to be the case if we truly focus on relationship basics, and that starts with appreciation. Do you agree?

Think about when a franchisee signs their franchise agreement and remits the franchise fee – we tell them, “thank you” and recognize them in our newsletter as a new franchisee.

Now, ask yourself, Is that the last time they’re actually thanked or recognized? Sadly, often it is. But, I’m not just referring to systemwide accolades. I’m talking about picking up the phone, planning a visit or, at the very least sending a hand-written note just to say, thank you and that you appreciate the investment they’ve made in the brand, how they’re committed to the brand and in how they represent the brand.

So, why not jumpstart an improvement in your brand’s culture by starting with, “Thank you”? After all…

There are franchisees in this country who work hard every day
Not for fame or fortune do they strive
But the fruits of their labor are worth more than their pay
And it’s time a few of them were recognized.

About Paul Segreto

Entrepreneur, Franchising & Small Business Professional, Top 100 Champion Small Business Influencer Awards 2014 & 2015, Popular Blogger & Podcaster
This entry was posted in Franchise Relations and tagged , , , . Bookmark the permalink.

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