Building a People-focused In-home Care Brand

ComForCare Steve Greenbaum

“On the notion of values alone that’s probably one of the key drivers because, when you have a clear set of values, they can vary from company to company, I use that as a filter.” – Steve Greenbaum, CEO of ComForCare Health Care Holdings, LLC

This week on Franchise Today hosts Stan Friedman and Paul Segreto welcome back Steve Greenbaum. Now in his role as CEO of ComForCare Health Care Holdings, LLC, a premier provider of non-medical in-home care with nearly 200 locations throughout the U.S., Canada and the U.K. Steve discusses his role with The Riverside Company, ComForCare’s private equity partner and how he is creating and leading a multi-brand franchise parent company with plans for expansion across the home care industry.

ComForCare

Franchise Today airs LIVE Wednesdays at 12 PM Eastern Time / 11 AM Central Time with on-demand access on iTunes and is proudly sponsored by FRM Solutions and Franchise Foundry.

Building a People-focused In-home Care Brand

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About Our Sponsors

FRM Solutions offers “best-in-Class, CRM and document Management software, designed specifically for franchising. FRM empowers real-time business intelligence, communication and collaboration between all members of the franchisor team and prospective as well as existing franchisees.  This enables you to simply and seamlessly track, access and manage all messages to and from prospective and existing franchisees, including text.  Legal and compliance is simplified too, with FRMs document management and even site visits can be digitally facilitated and scored with FRM.  Make today the day you give FRM a look and assure that all of your candidate and franchisee correspondence, including text messages, are being permanently tracked and stored in candidate and franchisee records. FRM even provides state of the art digital experiences for your prospective franchisees, replacing old style, virtual brochures. No long term contracts, multiple upgrades each year at NO ADDITIONAL COST each year, No Excuses, Just Solutions… On the web at FRMSolutions.com.

Franchise Foundry has been bringing emerging brands to market, for more than 30 years.  The Foundry fosters healthy sustainable growth for their clients, the kind that comes from experience… Franchise Foundry provides both coaching and consulting, a hybrid approach, that delivers more effective solutions for both the franchisor’s Corp. Team, as well as for their franchisees. The Franchise Foundry team is rich in practical, hands-on experience and expertise with, General Business Management, Operational and Change Management, Digital Marketing and of course, Franchise Recruitment and Development. Plus, the Foundry team can also assist you with creating roadmaps for potential mergers & acquisitions and provide you with the guidance needed to navigate them.  Learn more about Franchise Foundry, along with an expanding list of clients, at www.franchisefoundry.com.

About Paul Segreto

Entrepreneur, Franchising & Small Business Professional, Top 100 Global Franchise Influencer by SEO Samba 2018, Top 100 Champion Small Business Influencer Awards 2014 & 2015, Popular Blogger & Podcaster
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