Acceler8Success Cafe is Your Daily Resource About Entrepreneurship & Business Ownership!
In this midweek, Hump Day edition of Acceler8Success Cafe the focus is on podcasting and digital marketing. As an entrepreneur, do you know all you need to know about what the digital world has to offer? Well, whether you do or don’t, our objective is to help you take one more step up the ladder. Certainly, learning more couldn’t possibly hurt, right?
In the article, Why Every Entrepreneur Needs to be Savvy in Digital Marketing in Order to Survive, the author, Neil Patel starts off, “Entrepreneurship has evolved. There used to be a time where you could open up a local business in town and turn a hefty profit with hard work, dedication, and financial management skills. Today, your blood, sweat, and tears are not enough to keep your business afloat.” He continues, “What does this mean for you as an entrepreneur? You need to adapt.”
Podcasts are exploding in popularity and Y Combinator, the startup accelerator known for its long list of unicorn graduates, is throwing its support behind a business tackling the podcast monetization problem. Among its latest and largest-ever cohort is Brew, a subscription-based app complete with original content.
Though Brew’s founders, Jijo Sunny, Madhavan Ramakrishnan, Aleesha John and Joseph Sunny, call Brew the “Netflix for podcasts,” the app differs from Luminary, which made headlines with the same tagline and a $100 million roundearlier this month. Luminary, which hasn’t yet launched, will similarly operate under a subscription model, charging $8 a month for access to its podcasts.
What is digital entrepreneurship? It is a term that usually refers to online entrepreneurs who specialize in digital media and digital downloads. They create digital media for consumers such as podcasts, videos, or other digital assets that they sell online on a digital platform. Here’s how it’s defined on Quora.
Another definition of a digital (or online) entrepreneur is anyone who has a business online. But this is a rather loose definition since not all online entrepreneurs use digital assets in the same way that a digital content creator does. READ MORE HERE!