Acceler8Success Cafe Weekend Edition 4.27.19

Millennials Tried to Kill the American Mall, But Gen Z Might Save It

Gen Z keeps confounding Corporate America. They’ve shunned beer, they want companies to take political stands and they trust Kardashians to make their makeup choices. But perhaps the biggest surprise about this new cohort of teenagers is the most unexpected of all: They love the shopping mall. Around 95 percent of them visited a physical shopping center in a three-month period in 2018, as opposed to just 75 percent of millennials and 58 percent of Gen X, according to an International Council of Shopping Centers study. And they genuinely like it; three-quarters of them said going to a brick-and-mortar store was a better experience than online, ICSC found.

Nimble retailers are making their stores more Instagram-worthy in a bid to appeal to this connected crowd. About a third of Gen Z consumers say shopping should also be entertaining, according to data from Cassandra, a cultural insights and strategy agency. With these Gen Z shoppers in mind, old-guard department store Macy’s Inc. earlier this month rolled out in 36 of its locations “Story,” a colorful themed shop-in-shop. In its behemoth Herald Square store, the 7,500-square-foot space is brightly painted with primary colors, a pillar completely made of Crayola crayons, a pingpong table and a rainbow tunnel. Read more.

Acceler8Success Cafe Monday 4.22.19

Acceler8Success Cafe Tuesday 4.23.19

Acceler8Success Cafe Wednesday 4.24.19

Acceler8Success Cafe Thursday 4.25.19

Acceler8Success Cafe Friday 4.26.19

Benefiting From the Relationship Between Franchise Consultant and Franchisor

This week on Franchising & You, newly appointed president of the International Franchise Professionals Group, Red Boswell is our guest. Based upon his insight from his experience working with third-party sellers, Red shares his perspective on how candidates can greatly benefit by understanding the value of the Franchisor / Franchise Consultant relationship. Red also provides input on the growing home-based sector of franchising and how the Franchise Consultant helps close the gap often filled by the candidate’s lack of personal experience with the brand.

Franchising & You airs every Saturday at 9:30 AM EDT / 8:30 AM CDT with each segment available on-demand. Listen here.

Benetrends FinancialSpadea Lignana & Retail Solutions

Acceler8Success Cafe Thursday 3.21.19

Acceler8Success Cafe is Your Daily Resource About Entrepreneurship & Business Ownership!

This Edition is Focused on Restaurants!

Look Who’s Franchising Now: Spring Edition

Franchising is no longer a growth strategy limited to larger chains. Independent and early-stage concepts are increasingly jumping into the game.

Here is a detailed look at eight restaurant concepts that have launched franchising over the last quarter or so, including a boozy ice cream shop, a dog park restaurant and a former Starbucks-owned bakery. Each is in a different stage of the franchising process, whether they have just announced the call for franchisees or have already started opening units.

MUTTS Canine Cantina®

MUTTS Canine Cantina® is an innovative concept that is unrivaled in its space. While many restaurants allow dogs to dine on a patio while leashed, MUTTS™ offers a dog friendly cantina as well as off leash parks for small and large dogs, allowing dog lovers to enjoy all their favorite things, in one great place – good friends, great food and drinks and a fun outdoor environment. Learn more here!

Increase Revenue with Three Restaurant Marketing Strategy Rituals

What Will Power Guest Traffic and Spending in 2019 and Beyond? SPECIAL REPORT

How to Win Over Millennials? Cater to Their Kids!

Five Surefire Ways to Ensure Consistent Guest Experience at Multi-Location Restaurants

Retail Sales are Bouncing Back: Why Restaurants Should Care

Why are So Many Restaurants Going Bankrupt?

A TOAST TO A
GREAT OPPORTUNITY!

Why Curry Up Now CEO Prefers Kiosks Over Mobile App

For Curry Up Now, with six restaurants in San Francisco and plans for 41 more as part of a nationwide franchise push, kiosks play an important role in the company’s plans to go cashless this year, said Akash Kapoor, company founder and CEO. Kapoor hopes to eventually have 40-50 percent of his orders placed on kiosks.

“The kiosk doesn’t make mistakes and shows our food very well,” said Kapoor, who installed his first kiosk two years ago. The kiosk also does a good job of allowing new customers to view the full menu and the nutritional information, he said. Read the complete article here.

POSITIVELY MEMORABLE EXPERIENCES – THEY’RE NOT JUST FOR CUSTOMERS! (Part 2 of 2)

Moving the Positively Memorable Experience Forward

Just like at many of the hotels mentioned in the search results on TripAdvisor.com, there must be clearly defined criteria — a filter of sorts — that every customer, and in this case, every franchisee, must go through at every stage of the relationship and on a daily basis. This is essential to creating positively memorable experiences. Here are five tips that will help move toward this end.

Understanding the true meaning and spirit of interdependent franchise relationships. This must be shared and exemplified at every point of contact with franchisees.

Image result for the right cultureDeveloping the right culture at all levels. Be careful — culture is also defined as bacteria. This takes time and commitment, and is a reflection of how people, whether franchisees, employees, suppliers or others, are treated at all times.

Creating an environment of truth, trust and transparency based upon open, two-way communication — the cornerstone of creating the right culture. Think of a three-legged stool that could hold a great deal of weight when fully intact, yet would immediately fall under its own weight if one leg was compromised.

Establishing your franchise system as family. Treat them as such, but understand that this is not the typical type of family of yesteryear with subservience to the head of the household. Mutual respect is paramount.

Building an environment of bottom-up profitability and growth with all parties to the franchise agreement and other related agreements focused on mutual goals and objectives. All must sing from the same hymnal, and not just for dress rehearsal; be sure to give them the hymn book.

Certainly, validation and multi-unit ownership are strong indicators that positively memorable experiences exist within your franchise system. Another way to confirm the existence of these experiences is simply to ask your franchisees: Would you do it all over again? However, as a franchisor you must first earn the right to even be taken seriously if you ask this question. That starts and must continue by consistently working through the criteria identified above.

As you head down the path of creating positively memorable experiences with each franchisee, be sure to consider all touch points, even those beyond the obvious mediums of in-person, by phone and via email. Think digitally. How do you interact with franchisees on Facebook? How do you come across to your franchisees in LinkedIn discussion groups? Is there common courtesy? Are you proud of each other’s actions within these platforms?

Many will refer to all of this as being great in theory, and not really practical. But just think what could happen if every touch point were seen as another opportunity to create or enhance positively memorable experiences. How would that change the culture of your system? How would that lend credibility toward growing your brand? Think of the ripple effect.

Live it and breathe it every day for optimum results!

This was originally published in Franchising World September 2014