Category Archives: Entrepreneurship

What is FranchisEssentials?

My name is Paul Segreto and FranchisEssentials is a personal blog of mine focused on franchising and what’s happening in franchising today. I am a 34-year franchise & small business professional and entrepreneur. Currently, I hold the positions of president … Continue reading

Posted in Best Practices, Branding, Business 101, Culture, Customer Experience, Entrepreneurship, Franchise Assistance, Franchise Development, Franchise Finance, Franchise Management, Franchise Marketing, Franchise Relations, Franchise Sales, Franchise Social Media, Franchise Success, Franchise Training, Franchise Webinar, Franchising, Intl Franchising, Lead Generation, Legal and Research, Personal Branding, Private Equity, Public Relations, Small Business, Social Media/Digital Marketing, Technology | Tagged , , , , | Leave a comment

Entrepreneur vs. Businessperson: Is there a Difference?

So what exactly differentiates an entrepreneur from a businessperson? An entrepreneur is defined as, “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.” A businessperson is defined as, “a man or woman who works in business or commerce, especially at an executive level.” Although the two seem closely related, they actually differ on a major level. In order to understand this concept, we’ll have to use the entrepreneurs on the hit TV reality show, Shark Tank as examples. Continue reading

Posted in Entrepreneurship, Small Business | Tagged , , | Leave a comment