Category Archives: Franchise Marketing

What is FranchisEssentials?

My name is Paul Segreto and FranchisEssentials is a personal blog of mine focused on franchising and what’s happening in franchising today. I am a 34-year franchise & small business professional and entrepreneur. Currently, I hold the positions of president … Continue reading

Posted in Best Practices, Branding, Business 101, Culture, Customer Experience, Entrepreneurship, Franchise Assistance, Franchise Development, Franchise Finance, Franchise Management, Franchise Marketing, Franchise Relations, Franchise Sales, Franchise Social Media, Franchise Success, Franchise Training, Franchise Webinar, Franchising, Intl Franchising, Lead Generation, Legal and Research, Personal Branding, Private Equity, Public Relations, Small Business, Social Media/Digital Marketing, Technology | Tagged , , , , | Leave a comment

Controlled Growth Key to Success for New Franchise Concepts!

It’s all about controlled growth and the founder exhibiting tremendous restraint in expanding too fast and in areas far away from his core group and subsequent hubs to be able to provide ample support, create ad cooperatives and build the brand geographically. Chances of franchise success are far greater at all levels of the franchise organization within the parameters of a controlled plan of development. Continue reading

Posted in Franchise Development, Franchise Marketing, Franchise Sales, Franchising | Tagged , , , , , , , , , | 2 Comments

Franchise Candidates: A Changed Mindset

This article was originally posted on August 13, 2009 as Franchise Candidates: A Changing Mindset. Well, I guess we can revise the title slightly to reflect candidates’ current views – A Changed Mindset. Nevertheless, the article may be even more … Continue reading

Posted in Franchise Development, Franchise Marketing, Franchise Sales, Franchising, Lead Generation, Small Business, Social Media/Digital Marketing | Tagged , , , , , , , , , | 5 Comments

True Social Media ROI – Relationship & Community Building

Return-on-Investment is important but too many miss the boat by trying to make social media a line-item on their financials. Continue reading

Posted in Best Practices, Franchise Assistance, Franchise Marketing, Franchising, Social Media/Digital Marketing | Tagged , , , | Leave a comment

Personal Branding and the Power of “YOU”

With a strong personal brand that reaches into the local community, franchisees would be more successful driving the business. Continue reading

Posted in Franchise Marketing, Social Media/Digital Marketing | Tagged , , , , | Leave a comment