Category Archives: Franchise Relations
Validation and multi-unit ownership are strong indicators that positively memorable experiences exist within your franchise system. Another way to confirm the existence of these experiences is simply to ask your franchisees: would you do it all over again? However, as a franchisor you must first earn the right to even be taken seriously if you ask this question.
Many will refer to this as being great in theory, and not really practical. But just think what could happen if every touch point were seen as another opportunity to create or enhance a positively memorable experiences. How would that change the culture of your system? How would that lend towards growing your brand? Think of the ripple effect. Continue reading
The relationship between franchisors and franchisees has traditionally been a hierarchical one with franchisors firmly planted at the top. But as in life, nothing stays the same forever. Over the past few years, there has been a dramatic shift in the balance of power. In particular, the summer of 2014 saw two major judgments that underscored the changing times. While these two rulings address different parts of franchise operation, they both serve as actions seeking to level the balance of power between the franchisor and the franchisee.
There’s so much discourse today about the franchise relationship and it really doesn’t need to be the case if we truly focus on relationship basics, and that starts with appreciation. So, why not jumpstart an improvement in your brand’s culture by starting with, “Thank you”? Continue reading