Category Archives: Franchise Sales

What is FranchisEssentials?

My name is Paul Segreto and FranchisEssentials is a personal blog of mine focused on franchising and what’s happening in franchising today. I am a 34-year franchise & small business professional and entrepreneur. Currently, I hold the positions of president … Continue reading

Posted in Best Practices, Branding, Business 101, Culture, Customer Experience, Entrepreneurship, Franchise Assistance, Franchise Development, Franchise Finance, Franchise Management, Franchise Marketing, Franchise Relations, Franchise Sales, Franchise Social Media, Franchise Success, Franchise Training, Franchise Webinar, Franchising, Intl Franchising, Lead Generation, Legal and Research, Personal Branding, Private Equity, Public Relations, Small Business, Social Media/Digital Marketing, Technology | Tagged , , , , | Leave a comment

The Journey Continues Here for Franchise Sales Professionals

pos·si·bil·i·ty noun; plural noun: possibilities – definition… a thing that may be chosen or done out of several possible alternatives.”one possibility is to allow all to participate” – synonyms: option, alternative, choice, course of action, solution I’ve shared this definition of possibility/possibilities as I want … Continue reading

Posted in Best Practices, Franchise Development, Franchise Sales, Franchise Success, Franchise Training, Franchising | Tagged , , , , , , , , , | Leave a comment

Financial Performance Representations in Digital Space – Friend or Foe to Franchising?

Considering the linking capabilities within social media, often to the point of creating a cross-platform, multi-tiered effect, some so-called, self-professed industry professionals apparently believe they can get away with improper FPRs. Especially, as social media is still “relatively new” and growing into new areas, misunderstood by many, and virtually under the radar of most authorities. It appears the thought is if enforcement of franchise disclosure is lacking in traditional areas, social media has become the new wild west! Continue reading

Posted in Franchise Sales, Franchising, Legal and Research, Social Media/Digital Marketing | Tagged , , , , | Leave a comment

Controlled Growth Key to Success for New Franchise Concepts!

It’s all about controlled growth and the founder exhibiting tremendous restraint in expanding too fast and in areas far away from his core group and subsequent hubs to be able to provide ample support, create ad cooperatives and build the brand geographically. Chances of franchise success are far greater at all levels of the franchise organization within the parameters of a controlled plan of development. Continue reading

Posted in Franchise Development, Franchise Marketing, Franchise Sales, Franchising | Tagged , , , , , , , , , | 2 Comments

Franchise Sales: A Tale of Two Theories

A couple of years ago, there was a discussion in the Franchise Executives group on LinkedIn with the posted question, “Who is using outside franchise sales groups [brokers]?” Here are some interesting responses from group members that are not franchise consultants or brokers. Continue reading

Posted in Franchise Development, Franchise Sales, Franchising | Tagged , , , , , | 2 Comments