Category Archives: Franchise Sales

Avoid Being Paralyzed by Fear

“There’s nothing to fear but fear itself” is a very true statement. Unfortunately, that may be easy to comprehend but it’s certainly not easy to act upon. Fear in hearing, “no” makes a salesperson drag out the sales process. Heck, … Continue reading

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Financial Performance Representations in Digital Space – Friend or Foe to Franchising?

Considering the linking capabilities within social media, often to the point of creating a cross-platform, multi-tiered effect, some so-called, self-professed industry professionals apparently believe they can get away with improper FPRs. Especially, as social media is still “relatively new” and growing into new areas, misunderstood by many, and virtually under the radar of most authorities. It appears the thought is if enforcement of franchise disclosure is lacking in traditional areas, social media has become the new wild west! Continue reading

Posted in Franchise Sales, Franchising, Legal and Research, Social Media/Digital Marketing | Tagged , , , ,