Acceler8Success Cafe Wednesday 3.20.19

Acceler8Success Cafe is Your Daily Resource About Entrepreneurship & Business Ownership!

In this midweek, Hump Day edition of Acceler8Success Cafe the focus is on podcasting and digital marketing. As an entrepreneur, do you know all you need to know about what the digital world has to offer? Well, whether you do or don’t, our objective is to help you take one more step up the ladder. Certainly, learning more couldn’t possibly hurt, right?

In the article, Why Every Entrepreneur Needs to be Savvy in Digital Marketing in Order to Survive, the author, Neil Patel starts off, “Entrepreneurship has evolved. There used to be a time where you could open up a local business in town and turn a hefty profit with hard work, dedication, and financial management skills. Today, your blood, sweat, and tears are not enough to keep your business afloat.” He continues, “What does this mean for you as an entrepreneur? You need to adapt.”

Y Combinator Bets on the Booming Podcast Industry

Podcasts are exploding in popularity and Y Combinator,  the startup accelerator known for its long list of unicorn graduates, is throwing its support behind a business tackling the podcast monetization problem. Among its latest and largest-ever cohort is Brew, a subscription-based app complete with original content.

Though Brew’s founders, Jijo Sunny, Madhavan Ramakrishnan, Aleesha John and Joseph Sunny, call Brew the “Netflix  for podcasts,” the app differs from Luminary, which made headlines with the same tagline and a $100 million roundearlier this month. Luminary, which hasn’t yet launched, will similarly operate under a subscription model, charging $8 a month for access to its podcasts. 

What’s Next for Podcasting?

Why Podcasts Work These Days

The Podcast Industry is Growing Out of its Teen Years — and Facing a New Identity Struggle

5 Short Podcasts to Boost Your Creativity and Success

Hear & Grow: 8 Podcasts That Will Make You A Better Entrepreneur

If you enjoy technology just as much as you value business relationships, this show is for you! Social Geek Radio was listed as one of 20 Best Business Podcasts according to Emerge and was named to the Best Small Business Podcasts by FitSmallBusiness.com. 

McDonald’s Social Media Strategy

Data Points: What Consumers Really Want From Brands’ Content

The Latest Social Media Marketing Updates through March 14th

The Psychology Behind Brand Storytelling and Its Effect on Consumers

7 Digital Marketing Entrepreneurs You Should Be Following on Social Media

What is digital entrepreneurship? It is a term that usually refers to online entrepreneurs who specialize in digital media and digital downloads. They create digital media for consumers such as podcasts, videos, or other digital assets that they sell online on a digital platform. Here’s how it’s defined on Quora.

Another definition of a digital (or online) entrepreneur is anyone who has a business online. But this is a rather loose definition since not all online entrepreneurs use digital assets in the same way that a digital content creator does. READ MORE HERE!

Coming in April – Acceler8Success Cafe Podcast

Four Steps to Social Media Success

Share Interact Engage

Updated January 11, 2017

A year or so ago, there was a great article shared with me about things we can learn from teens about about social media. To me, the article was spot-on. Point blank, the reason teens are better at social media than, well, anybody, is answered directly in the article as follows:

“Because teens aren’t on social media to promote or sell. They’re there for 1 main reason… To be social!”

The article reaffirmed some things in my mind about social media that we at Franchise Foundry execute on for both our franchise development and accelerated digital strategies clients, but many companies haven’t even begun to do, are afraid to and/or have no clue how to do. One thing in particular is integration across platforms. Another is community-building. And, another is avoiding brand regurgitation making sure to be social and to make it about the audience, not just about the brand.

The key, the true key is that businesses (and marketers) view social media solely as marketing while teens look at it as communicating (sharing information, interacting, engaging… developing the relationship whereby asking for something, a call-for-action, if you will, is normal to the relationship, it is not out of sync, it is not overstepping boundaries, it is not selfish – instead, it is earned! Yes, these are my four steps to social media success – share, interact, engage and then, only then have your earned the right for a call-to-action… and together they are quite effective as they’re all about communicating first, marketing second.

Can you handle the truth about your social media efforts?

Wow. Talk about a loaded question! To quote the late-comedienne Joan Rivers, “Can we talk?” – I believe the key here is really being honest with yourself. Yes, we need to hear the truth… that is, unless, again quoting another famous person, Jack Nicholson as Colonel Jessep in A Few Good Men, “you can’t handle the truth!”

Well, and I’m quoting again here, this time from one of my all-time favorite movies, The Godfather, “Let me be more frank just to show you that I’m not a hard-hearted man…” Do you feel you could be doing better in social media? Ah heck, let’s ask the real question and stop dancing around, Does your business suck at social media? Below is a really great article as posted on Business2Community.com that may shed some light and maybe even open your eyes… to the truth!

4 Reasons Your Business Sucks at Social Media By , Published March 9, 2012

Social media networks were supposed to be the promised land for small businesses. They were supposed to be the great equalizer, the marketing tools that finally gave start-ups the same exposure as the industry leaders. But if that’s the case, why does your company still only have eight friends on Facebook?

Running a successful social media strategy is not as easy as many small business owners think it will be. Your company’s online success depends on several factors, and if you don’t account for all of them, you could find yourself stuck in the social media wastelands.

That’s not something many business owners like to hear, but the good news is that getting out of the Internet desert is simply a matter of redirecting your efforts. While thousands of businesses struggle to establish a presence online, they all tend to have trouble with the same four issues. So if you’re not getting poked as often as you deserve, use this guide to troubleshoot your social media strategy.

The articles goes on to list the 4 reasons as…

  1. Stop trying to build Rome. Build relationships.
  2. Be more than active. Be hyperactive. 
  3. Aim for a social media strategy that matches your value propositions.
  4. Stop looking for love in all the wrong places.

To learn more about these 4 reasons, click HERE.