Category Archives: Franchise Training

What is FranchisEssentials?

My name is Paul Segreto and FranchisEssentials is a personal blog of mine focused on franchising and what’s happening in franchising today. I am a 34-year franchise & small business professional and entrepreneur. Currently, I hold the positions of president … Continue reading

Posted in Best Practices, Branding, Business 101, Culture, Customer Experience, Entrepreneurship, Franchise Assistance, Franchise Development, Franchise Finance, Franchise Management, Franchise Marketing, Franchise Relations, Franchise Sales, Franchise Social Media, Franchise Success, Franchise Training, Franchise Webinar, Franchising, Intl Franchising, Lead Generation, Legal and Research, Personal Branding, Private Equity, Public Relations, Small Business, Social Media/Digital Marketing, Technology | Tagged , , , , | Leave a comment

The Journey Continues Here for Franchise Sales Professionals

pos·si·bil·i·ty noun; plural noun: possibilities – definition… a thing that may be chosen or done out of several possible alternatives.”one possibility is to allow all to participate” – synonyms: option, alternative, choice, course of action, solution I’ve shared this definition of possibility/possibilities as I want … Continue reading

Posted in Best Practices, Franchise Development, Franchise Sales, Franchise Success, Franchise Training, Franchising | Tagged , , , , , , , , , | Leave a comment

The Foundation to Sales Success

Throughout the franchise community, there are many reasons to prospect for new business. Whether it’s prospecting for franchise candidates, national accounts or even at the franchisee level prospecting for outside sales, good old fashioned sales skills are paramount to sales … Continue reading

Posted in Business 101, Franchise Assistance, Franchise Sales, Franchise Training, Franchising, Small Business, Social Media/Digital Marketing | Tagged , , , , , , , , | Leave a comment

Franchise brands are few and far between on list of top brands in customer service!

Do you believe it’s possible for a franchise brand to consistently deliver positively memorable customer service along the likes of Apple and Amazon.com, just to name a few of the brands that are repeatedly mentioned when discussing exceptional customer service and customer experience? Continue reading

Posted in Franchise Assistance, Franchise Training, Franchising, Public Relations | Tagged , , , , | 1 Comment

Franchisee Failure: Logical Reasons or Lame Excuses?

Some time back, posted on LinkedIn was a discussion about franchising that generalizes negative franchise experiences, places blame for the experiences on “improper practices” and ultimately forces the franchise community to defend its practices, and ultimately, its integrity. My question … Continue reading

Posted in Franchise Development, Franchise Sales, Franchise Training, Franchising | Tagged , , , , , , , | 2 Comments