Category Archives: Intl Franchising

Franchising: Yesterday, Today & Tomorrow

As I often do on the weekends, I was searching through my personal library seeking out a book or two that might provide me some inspiration for an article or report, and this weekend, I came across a business book … Continue reading

Posted in Franchise Development, Franchising, Intl Franchising | Leave a comment

What is FranchisEssentials?

My name is Paul Segreto and FranchisEssentials is my personal blog.  Since 2009, my objective has been to utilize this site to share information, insight and perspective on franchising. My goal remains steadfast, to help individuals on all levels learn … Continue reading

Posted in Best Practices, Branding, Business 101, Culture, Customer Experience, Entrepreneurship, Franchise Assistance, Franchise Development, Franchise Finance, Franchise Management, Franchise Marketing, Franchise Relations, Franchise Sales, Franchise Social Media, Franchise Success, Franchise Training, Franchise Webinar, Franchising, Intl Franchising, Lead Generation, Legal and Research, Personal Branding, Private Equity, Public Relations, Small Business, Social Media/Digital Marketing, Technology | Tagged , , , , | Leave a comment

Discussion About IFA’s 50th Anniversary Exemplifies What Franchising is Really About!

Recently, on the International Franchise Association group on LinkedIn, I posted the following discussion, “The 50th Annual IFA Convention in San Antonio is less than three weeks away. Will you be attending? If so, what do you hope to bring … Continue reading

Posted in Franchising, Intl Franchising | Tagged , , , , , | 1 Comment

Introduction to International Franchising

The following article was submitted by Guest Author, Kathryn Rookes. Kathryn is an experienced franchise attorney and a member of FSB Legal, a virtual law firm. She is one of the very few franchise attorneys in the United States with … Continue reading

Posted in Franchise Development, Franchise Marketing, Franchise Sales, Franchising, Intl Franchising | Tagged , , , , | 1 Comment