Category Archives: Lead Generation

What is FranchisEssentials?

My name is Paul Segreto and FranchisEssentials is my personal blog.  Since 2009, my objective has been to utilize this site to share information, insight and perspective on franchising. My goal remains steadfast, to help individuals on all levels learn … Continue reading

Posted in Best Practices, Branding, Business 101, Culture, Customer Experience, Entrepreneurship, Franchise Assistance, Franchise Development, Franchise Finance, Franchise Management, Franchise Marketing, Franchise Relations, Franchise Sales, Franchise Social Media, Franchise Success, Franchise Training, Franchise Webinar, Franchising, Intl Franchising, Lead Generation, Legal and Research, Personal Branding, Private Equity, Public Relations, Small Business, Social Media/Digital Marketing, Technology | Tagged , , , , | Leave a comment

Social Networking & Franchise Lead Generation Revisited

In light of recent discussions at the recent International Franchise Association Convention about “new” ways of generating franchise candidate leads, and as I continue to field an influx of questions from start up and emerging franchisors trying to find a “silver bullet” to jump-start franchise sales, I am again sharing the following article I wrote back in 2011 as the principles continue to apply to this day. Actually, they may apply even more today as more and more have adopted social networking platforms as major sources of securing information and for communicating.
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Posted in Lead Generation, Social Media/Digital Marketing | Tagged , , , , , | 1 Comment

Franchise Candidates: A Changed Mindset

This article was originally posted on August 13, 2009 as Franchise Candidates: A Changing Mindset. Well, I guess we can revise the title slightly to reflect candidates’ current views – A Changed Mindset. Nevertheless, the article may be even more … Continue reading

Posted in Franchise Development, Franchise Marketing, Franchise Sales, Franchising, Lead Generation, Small Business, Social Media/Digital Marketing | Tagged , , , , , , , , , | 5 Comments

The New Media Effect on Franchise Sales & the Franchise Relationship

When social media became more and more popular, many franchisors wanted to use social media to attract franchise candidates. Many thought, incorrectly that social media was a form of advertising. That is until a different light is shed on social media within the franchise sales process. Continue reading

Posted in Franchise Marketing, Franchise Sales, Lead Generation, Social Media/Digital Marketing | Tagged , , , , , | Leave a comment

Franchise Social Media Basics – What a Great E-IDEA!

The biggest challenge franchises face with new media is a lack of understanding that like anything else, requires planning. Continue reading

Posted in Franchise Marketing, Lead Generation, Social Media/Digital Marketing | Tagged , , , , | Leave a comment