Category Archives: Legal and Research

Financial Performance Representations in Digital Space – Friend or Foe to Franchising?

Considering the linking capabilities within social media, often to the point of creating a cross-platform, multi-tiered effect, some so-called, self-professed industry professionals apparently believe they can get away with improper FPRs. Especially, as social media is still “relatively new” and growing into new areas, misunderstood by many, and virtually under the radar of most authorities. It appears the thought is if enforcement of franchise disclosure is lacking in traditional areas, social media has become the new wild west! Continue reading

Posted in Franchise Sales, Franchising, Legal and Research, Social Media/Digital Marketing | Tagged , , , ,

How would your franchisees answer this question, “Does your franchisor have integrity?”

Integrity is what you do when nobody is¬†watching! Some franchisors appear to believe that when a person asks for the franchisor’s FDD they need not give it. Why? Here is, slightly edited a franchisor’s broker’s answer, ¬†which appeared on a … Continue reading

Posted in Franchise Marketing, Franchising, Legal and Research | Tagged , , , , | 1 Comment