Category Archives: Legal and Research

What is FranchisEssentials?

My name is Paul Segreto and FranchisEssentials is my personal blog.  Since 2009, my objective has been to utilize this site to share information, insight and perspective on franchising. My goal remains steadfast, to help individuals on all levels learn … Continue reading

Posted in Best Practices, Branding, Business 101, Culture, Customer Experience, Entrepreneurship, Franchise Assistance, Franchise Development, Franchise Finance, Franchise Management, Franchise Marketing, Franchise Relations, Franchise Sales, Franchise Social Media, Franchise Success, Franchise Training, Franchise Webinar, Franchising, Intl Franchising, Lead Generation, Legal and Research, Personal Branding, Private Equity, Public Relations, Small Business, Social Media/Digital Marketing, Technology | Tagged , , , ,

Financial Performance Representations in Digital Space – Friend or Foe to Franchising?

Considering the linking capabilities within social media, often to the point of creating a cross-platform, multi-tiered effect, some so-called, self-professed industry professionals apparently believe they can get away with improper FPRs. Especially, as social media is still “relatively new” and growing into new areas, misunderstood by many, and virtually under the radar of most authorities. It appears the thought is if enforcement of franchise disclosure is lacking in traditional areas, social media has become the new wild west! Continue reading

Posted in Franchise Sales, Franchising, Legal and Research, Social Media/Digital Marketing | Tagged , , , ,