Category Archives: Public Relations

What is FranchisEssentials?

My name is Paul Segreto and FranchisEssentials is my personal blog.  Since 2009, my objective has been to utilize this site to share information, insight and perspective on franchising. My goal remains steadfast, to help individuals on all levels learn … Continue reading

Posted in Best Practices, Branding, Business 101, Culture, Customer Experience, Entrepreneurship, Franchise Assistance, Franchise Development, Franchise Finance, Franchise Management, Franchise Marketing, Franchise Relations, Franchise Sales, Franchise Social Media, Franchise Success, Franchise Training, Franchise Webinar, Franchising, Intl Franchising, Lead Generation, Legal and Research, Personal Branding, Private Equity, Public Relations, Small Business, Social Media/Digital Marketing, Technology | Tagged , , , , | Leave a comment

Franchising Supports Small Business Saturday

Progress is being made and franchising is being recognized more and more by American Express in their Small Business Saturday efforts. Just like many independent small business owners, franchisees have invested their life savings in pursuit of the American Dream. And just like small business owners everywhere, they continue to fight off big box retailers and department stores alike for a slice of every dollars expended by today’s consumer.
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Posted in Franchising, Public Relations, Small Business | Tagged , , , | 4 Comments

Franchise brands are few and far between on list of top brands in customer service!

Do you believe it’s possible for a franchise brand to consistently deliver positively memorable customer service along the likes of Apple and Amazon.com, just to name a few of the brands that are repeatedly mentioned when discussing exceptional customer service and customer experience? Continue reading

Posted in Franchise Assistance, Franchise Training, Franchising, Public Relations | Tagged , , , , | 1 Comment

Would the World be a Better Place Without Franchising?

This article is a repost from March 15, 2009 It is unfortunate the franchise industry continues to be (and always will be) subjected to bad press because of franchisee failures resulting in lost family savings including the children’s college fund. … Continue reading

Posted in Franchising, Public Relations | Tagged , , , , | 6 Comments

Franchise Community – This Needs Our Immediate Attention!

Every once in a while, we come across something that makes such an impact on us that we find ourselves motivated to let other people know about our find. Well, I found one of those things. Except, it is not … Continue reading

Posted in Public Relations | Tagged , , , , , , , | 1 Comment