Progress is being made and franchising is being recognized more and more by American Express in their Small Business Saturday efforts. Just like many independent small business owners, franchisees have invested their life savings in pursuit of the American Dream. And just like small business owners everywhere, they continue to fight off big box retailers and department stores alike for a slice of every dollars expended by today's consumer.
Do you believe it's possible for a franchise brand to consistently deliver positively memorable customer service along the likes of Apple and Amazon.com, just to name a few of the brands that are repeatedly mentioned when discussing exceptional customer service and customer experience?
This article is a repost from March 15, 2009 It is unfortunate the franchise industry continues to be (and always will be) subjected to bad press because of franchisee failures … Continue Reading Would the World be a Better Place Without Franchising?
Every once in a while, we come across something that makes such an impact on us that we find ourselves motivated to let other people know about our find. Well, … Continue Reading Franchise Community – This Needs Our Immediate Attention!
As we do quite often, Gini Dietrich, CEO at Arment Dietrich PR, and I, communicate on Twitter, on Facebook, by email and by phone, about a multitude of things, both … Continue Reading Talking PR, Franchising & Social Media with Arment Dietrich CEO, Gini Dietrich