Franchise Today Podcast

Welcome to Franchise Today! Join co-hosts, Paul Segreto, CEO of Franchise Foundry and Stan Friedman, President of FRM Solutions as they provide full disclosure and transparency on what’s going on inside franchising today and serve up discussions with guests, who talk about sensible practices for building and growing sustainable franchise brands. It is about sensible, sustainable franchising!

Franchise Today

Typically, each podcast begins with the Front of the House. This features news in and around the world of franchising, upcoming industry events, special mention about franchise professionals making a difference and on occasion, a segment referred to as, You Just Can’t Make This Up… a look at funny, surprising or alarming things involving a franchise brand.

The weekly featured guest interview follows with someone from the world of franchising. This individual could be a franchise founder, senior franchise executive, franchise supplier or a contributor to franchising.

Each Franchise Today podcast wraps up with a look ahead to upcoming industry events, upcoming guests or important dates on the horizon. Occasionally, a Special Edition of Franchise Today is scheduled with breaking news, an important industry event or around a special event.

Franchise Today airs LIVE Wednesdays at 12 PM ET / 11 AM CT with on-demand access on iTunes, and is sponsored by FRM Solutions and Franchise Foundry. Access all segments of Franchise Today on-demand on Blog Talk Radio and iTunes!

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To recommend a guest or suggest a topic for Franchise Today please contact Jennifer Lawson at Thank you!

About Our Co-hosts

Stan FriedmanStan Friedman is passionate about franchising. His past experiences include leadership positions with brands such as: Blimpie International, Wing Zone, Maggie Moos and Tutor Doctor. Years of franchise development and relationship experience have uniquely prepared Stan for his present role as President of FRM Solutions. FRM delivers CRM solutions, designed specifically for franchising. These out of the box tools empower productivity in: franchise development, store opening, legal/compliance, site visits and more. FRM’s solutions return valuable cycles of time to overburdened franchisors, time better spent building top and bottom line growth for their franchisees.

Always an “outside the box” thinker, Stan has been a long-time proponent of diversity in franchising. That work began at Blimpie, when he created an Urban Expansion initiative heralded by the media and leaders of the public and private sectors. This culminated in a White House visit, where he and BLIMPIE Founder Tony Conza, personally participated in the President’s “Conference for Community Empowerment.” Later that year, this program was celebrated as Blimpie International’s Innovation of the Year.

In further recognition of his work in diversity, Stan proudly accepted the (IFA) International Franchise Association’s Ronald E. Harrison Diversity Award in 2010, an honor only bestowed six times previously, in The IFA’s 50+year history. Stan’s current work in diversity focuses on pro-athletes and their transition from playbooks to Ops Manuals. He and 7 year NFL veteran Michael Stone, do so through (PAFI) The Professional Athlete Franchise Initiative, a program the two jointly created.

Stan serves on the (IFA) Supplier Board, is a founding member of the (IFA) Diversity Institute. Calling Atlanta home for 28 years, Stan also serves on the board of the Southeast Franchise Forum.

Paul SegretoPaul Segreto is a recognized entrepreneur, franchise & small business professional. His expertise includes startups & turnarounds, strategic planning, business & franchise development, branding, social media and digital marketing with primary focus on restaurants and service-driven businesses.

Honored in 2018 as a Top 100 Global Franchise Influencer by SEO Samba and in both 2014 & 2015 as a Top 100 Champion Small Business Influencer by Small Business Trends and Small Biz Technology, Paul frequently serve as a guest speaker and topic leader for webinars, focus groups, strategy and business development meetings, training sessions and conference panels. In addition, Paul is often called upon to utilize his extensive experience in the development of content for blogs, publications & podcasts for companies & organizations within franchising and small business.

Believing that collaboration is key to providing clients with the best of the best, Paul is heavily involved and active with various strategic partners. He is also Co-founder & Principal at National Franchise Advisors and Founder & Principal at Franchise Success Group and Franchise Success Media.

An active member of the International Franchise Association serving on a number of committees over the years, Paul has earned designations as a Certified Franchise Executive (CFE) from the IFA’s Institute of Certified Franchise Executives as well as Certified Franchise Broker (CFB) from the Franchise Brokers Association’s Franchise Training Institute. Paul founded Franchise Today podcast in 2009 and Franchising & You podcast in 2018.

About Our Music Composer & Performer

Badlands BookerEric “Badlands” Booker is CEO of Hungry & Focused Entertainment, an urban based video/music production company. He is an aspiring independent hip-hop recording artist. Badlands has released several songs including “Hungry and Focused” to “Extended Play” and is still coming out with new songs.

Known as “The People’s Champ,” Badlands Booker maintained a position at the top of the IFOCE rankings for years, and is still there… He has excited fans at recent events by performing selections from his rap albums and he remains among the most popular eaters in America.

Booker works full-time as a conductor on the Number 7 Subway Train in New York City. He has appeared on the television series Wife Swap and Last Call with Carson Daly, where he served as announcer and “Eater in Residence.”

About Our Sponsors

FrmFRM Solutions offers “best-in-Class, CRM and document Management software, designed specifically for franchising. FRM empowers real-time business intelligence, communication and collaboration between all members of the franchisor team and prospective as well as existing franchisees.  This enables clients to simply and seamlessly track, access and manage all messages to and from prospective and existing franchisees, including text.  Legal & compliance is simplified too, with FRMs document management and even site visits can be digitally facilitated and scored with FRM.  Make today the day you give FRM a look and assure that all of candidate and franchisee correspondence, including text messages, are being permanently tracked and stored in candidate and franchisee records. FRM even provides state of the art digital experiences for prospective franchisees, replacing old style, virtual brochures. No long term contracts, multiple upgrades each year at NO ADDITIONAL COST, No Excuses, Just Solutions… On the web at

Foundry logoFranchise Foundry has been bringing emerging brands to market, for more than 30 years.  The Foundry fosters healthy sustainable growth for their clients, the kind that comes from experience… Franchise Foundry provides both coaching and consulting, a hybrid approach, that delivers more effective solutions for both the franchisor’s corporate team, as well as for their franchisees. The Franchise Foundry team is rich in practical, hands-on experience and expertise with, General Business Management, Operational & Change Management, Digital Marketing and of course, Franchise Recruitment & Development. Plus, the Foundry team can also assist you with creating roadmaps for potential mergers & acquisitions and provide you with the guidance needed to navigate them.  Learn more about Franchise Foundry, along with an expanding list of clients, at

Franchise Today is produced by Franchise Foundry.

Paul and Stan

Thank you for listening to Franchise Today. Stan and Paul wish you the best, the very best, in this great, great thing called franchising!