Tag Archives: franchise blog

Average vs Professional Presentations

In continuing with our focus on increasing sales in franchise organizations at all levels, we will build upon yesterday’s article about sales prospecting and today, discuss sales presentations. Remember, the points we’re making are from one of our recent B2B … Continue reading

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The Foundation to Sales Success

Throughout the franchise community, there are many reasons to prospect for new business. Whether it’s prospecting for franchise candidates, national accounts or even at the franchisee level prospecting for outside sales, good old fashioned sales skills are paramount to sales … Continue reading

Posted in Business 101, Franchise Assistance, Franchise Sales, Franchise Training, Franchising, Small Business, Social Media/Digital Marketing | Tagged , , , , , , , , | Leave a comment

Franchisee Failure: Logical Reasons or Lame Excuses?

Some time back, posted on LinkedIn was a discussion about franchising that generalizes negative franchise experiences, places blame for the experiences on “improper practices” and ultimately forces the franchise community to defend its practices, and ultimately, its integrity. My question … Continue reading

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Ten Commandments of Social Media

Lon Scafko, author of The Social Media Bible, and keynote speaker for the upcoming Franchise Social Media Summit, wrote an article some time back for Fast Company magazine where he discussed the Ten Commandments of Social Media. These commandments are an excellent guideline to developing a social media marketing strategy, and for future reference. Continue reading

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What is Your Social Media Marketing Strategy?

The following was my response to a business executive that posted the following discussion on LinkedIn in a non-franchise group: How are you and your business using social media to drive business and gain awareness? With the social media landscape … Continue reading

Posted in Small Business, Social Media/Digital Marketing | Tagged , , , , , , | 4 Comments