Tag Archives: Franchise Foundry

Is Franchising the Right Way to Grow Your Restaurant Business… or Any Business, for That Matter?

This past January I presented a webinar for RestaurantOwner.com about the ins and outs of franchising a restaurant business. Special attention was also placed on preparing to franchise and how doing so could significantly improve the business itself and provide … Continue reading

Posted in Entrepreneurship, Franchise Development, Franchising, Restaurants, Small Business | Tagged , , , , | Leave a comment

Four Steps to Social Media Success

Updated January 11, 2017 A year or so ago, there was a great article shared with me about things we can learn from teens about about social media. To me, the article was spot-on. Point blank, the reason teens are better … Continue reading

Posted in Franchise Social Media | Tagged , , , | 1 Comment

Franchise Social Media – Beyond the Basics [REVISITED]

What is Franchise Social Media? Basically, it’s more than just social media. It’s the application and utilization of social media within a franchise environment. Sure, many of the same principles apply. But, franchising is different than most small business models. It’s unique in many ways beyond the typical B2B or B2C model. There are specific disclosure laws that are a major part of the franchise candidate recruitment process. Even from a consumer proposition standpoint, the integrity of the entire franchise organization must be considered. And, one cannot discuss social media in a franchise environment without touching upon guidelines, policies and procedures, and brand uniformity. Continue reading

Posted in Franchise Social Media | Tagged , , , , , , , , | Leave a comment