Tag Archives: franchise relationships

6 Key Points to Strong Franchise Relationships

Validation and multi-unit ownership are strong indicators that positively memorable experiences exist within your franchise system. Another way to confirm the existence of these experiences is simply to ask your franchisees: would you do it all over again? However, as a franchisor you must first earn the right to even be taken seriously if you ask this question.

Many will refer to this as being great in theory, and not really practical. But just think what could happen if every touch point were seen as another opportunity to create or enhance a positively memorable experiences. How would that change the culture of your system? How would that lend towards growing your brand? Think of the ripple effect. Continue reading

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The Changing Franchise Relationship

The relationship between franchisors and franchisees has traditionally been a hierarchical one with franchisors firmly planted at the top. But as in life, nothing stays the same forever. Over the past few years, there has been a dramatic shift in the balance of power. In particular, the summer of 2014 saw two major judgments that underscored the changing times. While these two rulings address different parts of franchise operation, they both serve as actions seeking to level the balance of power between the franchisor and the franchisee.
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Franchisee Disaster Recovery Kit

Yesterday, I heard from Franchise Relationship Expert, Greg Nathan, as he reached out to me to help him share information to assist franchisors and franchisees affected by Hurricane Sandy. Greg wrote, “In 2011 Australia and New Zealand were hit by … Continue reading

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Utilizing Social Media for Franchise Success

I believe anything a franchisor does should be done to benefit the franchise relationship, and social media plays perfectly into this philosophy as it affords interactivity at all stages of the franchise relationship. From prospecting for qualified franchise candidates to … Continue reading

Posted in Franchise Development, Franchise Marketing, Franchising, Lead Generation, Social Media/Digital Marketing | Tagged , , , , , , | 1 Comment

Opinions, Insight and Perspectives on Franchising

I recently posted a question on Linkedin that addressed the primary reasons to explore franchising. Below please find several of the responses from a cross-section of industry and non-industry professionals . As I have done in the past, the names … Continue reading

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