Tag Archives: franchise social media

Four Steps to Social Media Success

Updated January 11, 2017 A year or so ago, there was a great article shared with me about things we can learn from teens about about social media. To me, the article was spot-on. Point blank, the reason teens are better … Continue reading

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Social Networking & Franchise Lead Generation Revisited

In light of recent discussions at the recent International Franchise Association Convention about “new” ways of generating franchise candidate leads, and as I continue to field an influx of questions from start up and emerging franchisors trying to find a “silver bullet” to jump-start franchise sales, I am again sharing the following article I wrote back in 2011 as the principles continue to apply to this day. Actually, they may apply even more today as more and more have adopted social networking platforms as major sources of securing information and for communicating.
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Financial Performance Representations in Digital Space – Friend or Foe to Franchising?

Considering the linking capabilities within social media, often to the point of creating a cross-platform, multi-tiered effect, some so-called, self-professed industry professionals apparently believe they can get away with improper FPRs. Especially, as social media is still “relatively new” and growing into new areas, misunderstood by many, and virtually under the radar of most authorities. It appears the thought is if enforcement of franchise disclosure is lacking in traditional areas, social media has become the new wild west! Continue reading

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Can you handle the truth about your social media efforts?

Running a successful social media strategy isn’t as easy as many small business owners think it will be. Your company’s online success depends on several factors, and if you don’t account for all of them, you could find yourself stuck in the social media wastelands. That’s not something many business owners like to hear, but the good news is that getting out of the Internet desert is simply a matter of redirecting your efforts. While thousands of businesses struggle to establish a presence online, they all tend to have trouble with the same issues. Continue reading

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Franchise Social Media – Beyond the Basics [REVISITED]

What is Franchise Social Media? Basically, it’s more than just social media. It’s the application and utilization of social media within a franchise environment. Sure, many of the same principles apply. But, franchising is different than most small business models. It’s unique in many ways beyond the typical B2B or B2C model. There are specific disclosure laws that are a major part of the franchise candidate recruitment process. Even from a consumer proposition standpoint, the integrity of the entire franchise organization must be considered. And, one cannot discuss social media in a franchise environment without touching upon guidelines, policies and procedures, and brand uniformity. Continue reading

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