Tag Archives: franchise social media

Franchise Social Media – Beyond the Basics [REVISITED]

What is Franchise Social Media? Basically, it’s more than just social media. It’s the application and utilization of social media within a franchise environment. Sure, many of the same principles apply. But, franchising is different than most small business models. It’s unique in many ways beyond the typical B2B or B2C model. There are specific disclosure laws that are a major part of the franchise candidate recruitment process. Even from a consumer proposition standpoint, the integrity of the entire franchise organization must be considered. And, one cannot discuss social media in a franchise environment without touching upon guidelines, policies and procedures, and brand uniformity. Continue reading

Posted in Franchise Social Media | Tagged , , , , , , , , | Leave a comment

Effectively Managing Social Media for Franchises

There are many social media management software solutions that are out there but none, in my professional opinion that compare to Manalto when it comes to providing the most effective solution for franchises. I believe the statement on their website says it best, Efficiently Manage Your Brand and Risk Across Social Media. Managing the brand and risk, both associated with online awareness AND reputation is key.

Taking it a step further, what truly separates Manalto from the pack is they’ve built their platform from the ground up with enterprise at its core. Whether a brand has one page or ten thousand pages their software solution scales to the brand’s structure. What could be more perfect for franchising? Continue reading

Posted in Social Media/Digital Marketing | Tagged , , , , | Leave a comment

Paul Segreto joins Manalto Advisory Board

I am extremely honored to have been asked to join Manalto Inc. Advisory Board. Thank you Anthony Owen and Megan Owen for your confidence in my experience within franchising and social media and how I will be able to use the same in helping Manalto achive its goals and objectives in franchising.

In my opinion, Manalto is a definite leader in social media management solutions and I’m certain franchise systems of all sizes will greatly benefit by utilizing Manalto software. Yes, I’m happy to be on board!
Continue reading

Posted in Social Media/Digital Marketing | Tagged , , | 1 Comment

Social Media: Looking Back to 2010 – Has Anything “Really” Changed?

A frequently-cited impediment to the franchising industry’s adoption of social media is the perceived time commitment required to achieve optimum results. There are many implementation methods and technology tools that can be utilized to execute a firm’s social media program in a way that will maximize ROI, minimize time requirements and achieve complete integration into its overall marketing strategy, all of which will serve to achieve optimum results. Continue reading

Posted in Social Media/Digital Marketing | Tagged , , , , , | Leave a comment

Technology As The New Norm – Are We There Yet?

As the world rapidly moves towards “everything digital” it is vitally important, and absolutely essential we stay on top of technology. This cannot be stressed enough! It is reality and is paramount to any type of business success. The key is not to look at this from a negative perspective. Instead, embrace it for what it is, and for what it can do to help grow your business. Technology is not the enemy. It truly is your friend and one that can help you in more ways than you could ever imagine. Continue reading

Posted in Technology | Tagged , , , , , , | Leave a comment