Tag Archives: franchisees

Do Transitioning Corporate Executives [Really] Make Good Franchisees?

This question was discussed on Linkedin approximately a year and a half ago, and the following is a comment from a franchise professional that I believe raises some very important additional questions about transitioning executives as franchisees.

Maybe we could ask the question another way. How have franchisors succeeded when they awarded franchises to transitioning executives? . . . Puts a little different emphasis on it. Continue reading

Posted in Franchise Success | Tagged , , , | 4 Comments

Local Marketing Challenges: What is a Franchisee to do?

I believe the most common local marketing challenges in a franchise organization are the typical franchisee’s lack of marketing 101 skills, their inability to develop a defined marketing strategy, and certainly their inability to execute any marketing plan. However, let’s … Continue reading

Posted in Business 101, Franchise Assistance, Small Business | Tagged , , , , | 6 Comments