Tag Archives: Franchising

What is FranchisEssentials?

My name is Paul Segreto and FranchisEssentials is a personal blog of mine focused on franchising and what’s happening in franchising today. I am a 34-year franchise & small business professional and entrepreneur. Currently, I hold the positions of president … Continue reading

Posted in Best Practices, Branding, Business 101, Culture, Customer Experience, Entrepreneurship, Franchise Assistance, Franchise Development, Franchise Finance, Franchise Management, Franchise Marketing, Franchise Relations, Franchise Sales, Franchise Social Media, Franchise Success, Franchise Training, Franchise Webinar, Franchising, Intl Franchising, Lead Generation, Legal and Research, Personal Branding, Private Equity, Public Relations, Small Business, Social Media/Digital Marketing, Technology | Tagged , , , , | Leave a comment

#ShopSmall #ShopFranchise for Small Business Saturday

To create awareness that franchises are as much small business as the ones owned by Moms & Pops across America, I suggest using the hashtags #ShopSmall #ShopFranchise in line with each other on any and all social media activity during Small Business Saturday by American Express. To assist, I’m sharing some graphics below that can be used in these efforts. In addition to utilizing them please LIKE and SHARE whenever and wherever you see them on others’ social media before, during and after the event. It is very important franchising be recognized as a cornerstone of small business and a vital component to continued economic recovery. Your assistance is greatly appreciated. Continue reading

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Are You Confused by Franchise Terminology?

Ironic how franchising is the replicating of a system with focus on consistency in image, appearance, product and service from one location to another. Yet, there’s little consistency in the terminology used to define many aspects of franchising. Continue reading

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Franchising Not [Completely] Respected by American Express!

Yes, today is Small Business Saturday and I urge you to support local business everywhere. That being said, please remember that franchises are small businesses as well, and are locally owned and operated. Unfortunately, despite efforts to educate American Express … Continue reading

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Unique Franchise Model Raises Questions…

As most everyone in franchising knows, the Chick-fil-A franchise opportunity is quite unique, especially as compared to thousands of other franchise opportunites across all industry segments.

It appears Chick-fil-A has been quite successful with this unique business model, so why haven’t more franchisors followed suit? And, for the ones that have, why haven’t they succeeded?
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