Tag Archives: “social media marketing”

Franchise Social Media – Beyond the Basics [REVISITED]

What is Franchise Social Media? Basically, it’s more than just social media. It’s the application and utilization of social media within a franchise environment. Sure, many of the same principles apply. But, franchising is different than most small business models. It’s unique in many ways beyond the typical B2B or B2C model. There are specific disclosure laws that are a major part of the franchise candidate recruitment process. Even from a consumer proposition standpoint, the integrity of the entire franchise organization must be considered. And, one cannot discuss social media in a franchise environment without touching upon guidelines, policies and procedures, and brand uniformity. Continue reading

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The Digital Holy Trinity – Possibility or Probability?

I was recently asked my opinion of Groupon and I immediately thought of its place within the whole realm of traditional and social media marketing, and how I see its sustainability in small business, including franchising, and if I recommend using group coupon deals at all. Continue reading

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