Tag Archives: social media training

Social Media in Franchise Organizations: Who’s Responsible?

The problem I have found with the franchisor taking on all responsibility, financial and operational, is that franchisees never really realize the effort, nor the results. And, they never truly understand what social media is and they never fully appreciate the benefits of social media. Programs in these scenarios are certain to fail. Continue reading

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Social Media as a Must-do for Business Success

I was recently asked the question, “How do you convince small business owners that social media is a must-do? It wasn’t difficult to answer as it’s something I’m asked almost every day, and my answer remains the same. The reason? Quite simply, it works!

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Posted in Franchising, Small Business, Social Media/Digital Marketing | Tagged , , , ,