What Social Media Marketing Trends Will Emerge In 2011?

Day in, and day out, I field 10-20 questions about social media. While exploring and learning about social media many are still coming to grips how to use social media, how to use it effectively, and how to use it for marketing purposes. Seeming to be overwhelmed by the possibilities, often the next questions focus on the future of social media, whether or not it’s a fad, and is it here to stay? All reasonable questions.

In December 2010, Focus Research released the report, 2011 Trends Report: Social Media Marketing, which will certainly help me answer the questions about the future of social media.

The report’s Executive Summary states: Social media’s days as a “fad” and “the next big thing” are long gone. It’s here to stay, and it’s a rapidly changing space — especially in terms of marketing. What social media marketing trends will emerge in the coming year? In this Focus Trends Report, Focus Experts Jay Baer, Michael Brenner, Frank Days, Paul Dunay, Maggie Fox, Stephanie Marx, Tom Pick, Mark Schaefer and Lee Traupel share their 2011 predictions for social media marketing.

According to the report, social media marketing trends for 2011 include:

1. Social efforts will permeate the enterprise.
2. Widespread consolidation will occur on multiple fronts.
3. Stronger focus on global audiences.
4. Social media will become increasingly mobile.
5. Metrics will mature.
6. Social media will become targetable.
7. Facebook advertising will continue to improve — and get more expensive.
8. Listening will improve and become increasingly important.
9. Marketers and brands will think like publishers/broadcasters.
10. ‘Hard’ ROI will remain elusive.

The complete report may be downloaded HERE.

After reading the report, be sure to check out the entire discussion and join the conversation HERE.


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Males vs Females in Social Media: A Change in Tide?

The following was posted on the Online Media Gazette site about a recent survey that indicates the tide is changing when it come to social media usage by men and women. I found the most interesting fact is that women are still ahead in embracing and using the more mainstream social media such as Facebook and Twitter whereas the men seem to be more interested in the lesser-known, and possibly more complicated social media such as Slashdot which boasts itself as, “News for Nerds. Stuff that Matters.”

According to Liberty Mutual’s latest survey, they found that men embrace and use social networking sites much more than women do. Men are more active in social media “across the board” according to the survey.

The national survey was part of the firm’s Responsibility Project where they hope to give an insight to what people think are responsible ways to use social networking technologies at work, school and in relationships.

The results showed that 57% of men are more likely than 50% of women to have more than one social networking account on websites such as Facebook and Twitter. On top of that, 51% of men find it reasonable for their boss to tweet about their company compared to 37% of women.

The results are so much different from Pingdom’s survey done on November 2009. Before that, the ratio between male and female demographics in social networks was 47% and 53% respectively. Here’s a chart from the site to review the past statistics. (Make note: the chart is of PAST statistics, not of the current survey. Go figure…)


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